In the past, cinema was extremely popular entertainment, but over time it gave way to the internet. Its user-generated content is an almost perfect medium that allows the recipient to interest and establish relationships with him. However, here the problem arises: how to stand out from the countless competition? How to become Freddie Krueger in the virtual world?

1. Don’t be afraid to remove the mask – be original

The character of Freddie Krueger was an innovation not only for fictional but also visual reasons. Since the time of the Phantom of the Opera, no psychopathic murderer from the horror movie has had an exposed face. This risk was certainly one of the factors that brought fame to the films in the series “Nightmare on Elm Street”, allowing it to become a timeless production.

Similar risks should be taken when preparing content for a website. If you want to stand out from the competition, you should definitely focus on originality and an unusual approach to the issue, presenting its content in the most transparent and useful way. Although it may seem trivial, according to the “10x content” principle, it is necessary for your website to surprise and interest the user.

Therefore, just like the director of a cult horror film, think about what the competition offers and try to propose something fresh and new – a page with an innovative approach to a given topic, at the same time universal enough to reach a wide audience – just like “Nightmare from Elm Street” .

2. Make an impression – the key to success

A lowered and tormented figure with a burned face, dressed in a stretched striped sweater and hat, spreading terror with a terrifying glove equipped with blades – this could briefly describe Freddie Krueger – a cruel teen killer. Although his image differed from the then popular horror characters, he attracted crowds of viewers. Why? The answer is simple: he was impressive and terrifying!

In the network, as in the cinema, the most important are the impressions and emotions of the recipient – user experience. In the case of the Internet and the “10x content” method, this is doubly important: if you take care of the user’s feelings, you will certainly impress the search engine and advanced algorithms. They evaluate the pages not only in terms of quality and usability, but also the feelings it creates on the recipient. If you want to impress the recipient, don’t be afraid to take the risk and influence his emotions, even through fear – learn from Freddie!

3. Don’t give up – be like a recurring nightmare

From an early age, Freddie Krueger could not overcome the overwhelming evil by becoming a crime genius, murdering his victims in dreams. Abandoned by his mother, abused by his adoptive guardian, murdered by the local community of the town of Springwood, he constantly found a way to return and become “better” in his profession.

Similar perseverance should accompany creators using the “10x content” method. The Internet is a constantly changing virtual world in which there is a constant struggle to achieve the highest position in search results, which is possible only thanks to persistence. Algorithms that crawl pages in search of the best of them are constantly improved, which can cause fluctuations in the position of your page.

That is why it is worth looking for ways to make your website 10 times better than the best page in the top 10. You can start with:

– adding value to your site’s content,
– conducting reliable keyword research,
– looking for sources that have not yet been used,
– placing useful graphic materials,
– properly formatting the content.

Although the movie about the crazy teen killer has long disappeared from the cinema screens, the figure of a man with an iron glove is still enjoying great interest, which is indicated by subsequent versions of the film and references to the character of Freddie, among others in games from the Mortal Kombat series. Your site can become original and unrivaled like Freddie in the world of horror movies – the key to success is the uniqueness, usability and high quality of content, preferably 10x higher than the best you have come across.

Content commerce – what is it?

Content marketing is one of the leading marketing strategies that is responsible for the needs of the target audience. It is an alternative to classic advertising, which – by encouraging people to buy – has often discouraged placing orders in practice. And it is from this strategy that content commerce is derived – a technique that allows you to acquire users through high-quality content.

How does content commerce work?

Content commerce operates on a similar principle as content marketing and at the same time contains elements of affiliate marketing. The essence is creating various types of content with affiliate links. The user who hits the text clicks on the link, as a result of which the texts begin to earn.

How does it look in practice? Let’s say you sell drones. You are preparing an article comparing specific equipment models. The user interested in the purchase will be happy to read the guide, then click on the link and move to the store’s offer. This will increase the chance of making a purchase. The content will not reach a random person, but the user actually interested in the transaction. Thanks to practical advice or reviews, he will know what equipment will meet his expectations. Clicks on the appropriate link to be taken to the store where he can make the transaction. The whole process takes place with just a few clicks, which also positively affects the purchasing decision.

What are the benefits of content commerce?

Content commerce is a solution that brings many benefits. It allows you to achieve your business goals, i.e. increase sales, strengthen your image, etc. And all this in a completely unobtrusive manner and directed primarily towards the needs and expectations of the customer.

That is why content commerce is a great alternative, thanks to which you can attract customers by turning them into real users. The technique assumes providing high-quality, personalized content – one that will be useful from the point of view of a potential buyer.

Does content commerce work?

Well-conducted activities in the field of content commerce certainly bring satisfactory results. This is also confirmed by the results of the study carried out by Paraphrase-Online.com – the conversion provided by partner platforms recommending products from stores is up to 5.44% higher compared to organic traffic. This is due to several reasons:

– content and links reach people who may be interested in promoted products,
– the advertisement has a pleasant form – it is not an intrusive message, but it carries valuable content.

Content commerce helps you get higher positions on Google

Good quality content has always been appreciated by Google. That is why valuable texts that are properly saturated with keywords have considerable potential from the point of view of positioning. Google’s algorithms distinguish high-quality content that gets higher positions in search results. This allows you to reach the top of the search engine, which increases the chance of users reaching texts with affiliate links.

Content commerce in the service of the image

Activities carried out as part of content commerce are also conducive to image. Thanks to high quality texts, the user does not look at the company only as a seller. In his eyes he also appears as an expert who provides a lot of useful and valuable content. This, in turn, can increase sales. Good texts provided by an expert build a sense of security, which at the same time encourages subsequent visits to the store. Instead of looking for another seller, they will go back to the expert they know – a reliable company you can rely on.

It is worth emphasizing that image support under content commerce also applies to increasing product visibility. This is due to the fact that information on the subject of sale reaches a much larger group of potential recipients.

Content commerce – where to start?

Content commerce is a solution that anyone can use. The starting point is valuable content – preferably in the form most accessible to a potential customer. A good option will be:

– guides
– rankings,
– reviews,
– statements.

The content should include affiliate links to specific products. Thanks to this it will be known which texts are responsible for a significant part of sales.

As a salesperson, you can join affiliate agencies that specialize in content commerce. Thanks to this, you will reach a group of potential customers, achieving your marketing and sales goals. This is a step in the right direction – especially if they are able to ensure cooperation between online stores and publishers.